RAINS

Based on an early initiative to reinterpret the traditional rubber raincoat in a contemporary way, Rains has, since 2012, grown into an accomplished international rainwear brand mixing function with fashion.  With their headquarters in Aarhus, Denmark, Rains is continuously inspired by Scandinavian weather and Nordic aesthetics. Each Rains collection is set with intentions to both honour and challenge traditional perceptions of rainwear and provide evidence that rainy weather is always an opportunity for displaying personal style.